Most SMEs in Singapore do not have any online marketing strategy, or are struggling to get leads and sales online.
Here are six tested and proven ways for you to get started online right now.
1) Create an offer that you can promote online.
Give a discount, a coupon, some freebie that can provide value to your prospects and bring them closer towards your marketing funnel.
Example: if you’re in the restaurant business, get your website development company to create a $20 Coupon, that you will only give to users if they share or like your FB page.
Create a simple FB Post, select your targeting, and start promoting that post to your target audience.
Everyone loves free stuff, and of course you can include certain terms and conditions like, “This coupon is only valid with a minimum spend of $100”.
This offer can be simultaneously promoted on Instagram and Snapchat, which has a younger audience that loves to eat out.
Try it, and if it doesn’t work, try it again with a different coupon design, and remember to do A/B Testing, in order to get more data test different offers, times of offers etc.
Most importantly, Commit to making the campaign successful, and be patient, gather sufficient data an make sure you track everything.
2) Give free Samples of your product or service to influencers
92 percent of people trust recommendations from individuals (even if they don’t know them) over brands. (Source)
Bloggers are a force to be reckoned with, and they have a ton of influence, and followers, especially Gen X and Y.
If you have a good product or service, which you should have, influencers will be more than happy to promote your product on their platforms, sometimes for a fee.
Firstly, it gives them content to write about, and provides value to their audience.
Send a polite email to reach out, and try to come up with a collaborative effort that can benefit both parties.
Influencer marketing is set to take up a huge chunk of online marketing budgets in 2017 and beyond.
You can also promote the collaborative effort on your own social channels, letting your own audience know that a particular influencer is working with you.
This will provide further social proof, and generate more leads and sales for your business.
As always, make sure you measure and track every marketing campaign with specific KPIs that you want to achieve.
Check out this guide for influencer outreach to get deeper into the topic.
Of course, big time bloggers like Xiaxue might charge an endorsement fee, or a placement fee for them to write a blog post on your product or service.
Do you research, and if your buyer persona is alligned with the particular influencer’s audience, it may very well be worth your while to do a collaboration.
3) Start Blogging Today
Blogging is one of the best ways to generate leads for B2B businesses.
Before you dismiss this tactic, check out this article on 45 Reasons To Blog.
Start your blog by creating 3-5 Cornerstone Articles that educate and provide value to users in your niche or industry.
For example, if you’re selling hair loss solutions, you could create a series of articles about hair loss, such as this article from Ashley & Martin.
When you create great content, it has a compounding effect, and your article will be read over and over again by your target audience.
It’s a great way to build credibility and trust with consumers, who will see you as an authority on the topic.
4) Start an Email List Building Campaign
One of the biggest mistakes marketers make early on is building a list.
When you write great articles on your blog, start collecting email addresses from people who visit you, as your email list is the most valuable asset you will have in your internet marketing arsenal.
Create lead magnets to entice your users to provide their email addresses to you.
Offer something of value, in exchange for their email addresses.
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Once you have your email list, you can start engaging your new found following. Start by sending them valuable resources.
We would recommend subscribing to some great email marketers, like Neilpatel.com, Copymonk, and DigitalMarketer.com.
Read their emails to you, and learn from them.
We recommend Mailchimp, OptinMonster, Aweber as some of the tools to get your started.
5) Start An SEO Campaign For Your Website Immediately
Consider this.
71% of B2B researchers start their research with a generic search. (Source: Google)
90% of B2B researchers who are online use search specifically to research business purchases. (Source: Google)
In our case, we’re optimizing our website to be found for the keyword, “Website Design Singapore“, among many others.
Start your SEO efforts by either learning SEO through online guides, or by hiring an agency to do the work for you.
Imagine being on the first page of Google search when someone searches for your product or service.
Check out our epic blog post on How To Instantly Get Your Website on Google Search For Free.
Remember this, Google gets over 100 billion searches a month worldwide. (Source:Mashable).
6) Arrange a meeting with an Internet Marketing Agency
When you’re new to internet marketing, its a good idea to meet up with a few agencies, and explain your business to them.
You will be surprised at the amount of information you will gather just by meeting them, and the good ones will provide detailed information on how they are going to run your campaigns for you.
This will provide you with free insight, and even if you don’t use their services, you will benefit from the knowledge the experts have given you about your business.
At the very least, you will be building your network, and we all know the benefits of networking in Singapore.
About East Side Mafia:
We are an online marketing agency focused on increasing sales and growing revenue for local businesses.
Before spending thousands of dollars on SEO agencies or wrong hires, consult with our Online Marketing experts, who will show you exactly how we will increase your sales, with measured KPIs.
