In 2018, more and more consumers will be going online to do research before buying a product or service.
Consumer spending is at an all-time low, which is why, Now, more than ever, businesses are being forced to re evaluate their online marketing strategies.
They need to engage their customers online to keep their loyalty, and most importantly, to keep generating sales.
Here are eight proven strategies and tactics you can use to generate more leads, more loyalty, and more conversions from your website.
1) Responsive and Mobile Ready Design
Google says 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitor’s site instead.
You can use free tools like Google Mobile Friendly to check if your web developer has done the job of making your site mobile friendly and responsive to all devices.
Most web development agencies in Singapore are building responsive sites that are viewable on all devices.
Mobile friendly website design is essential for your business in 2017, as more searches are now taking place on mobile than on desktop, according to this article by Search Engine Land.
Finally, if your site is not mobile ready, it will affect your Google Mobile Search rankings, as Mobile friendly factors are now a Ranking metric.
Amazing Website Design in Singapore is pretty easily accessible, just do a simple search online for “website design singapore” and you’ll connect to tons of agencies offering great services. Beware of pre-made template websites though.
2) Add Email Opts In To Build Your Email List
If you are involved with internet marketing you most likely have heard the most important phrases of online business: “The Money is in the List”.
Email marketing is by far the highest converting online marketing strategy, and the cheapest.
But who are you going to email?
In order to start your email marketing campaign, you need to build a list of subscribers, by adding opt in forms that look like the one below.
In order to get someone to sign up for your email newsletter, you have to provide something of value to them, also known as a lead magnet.
You can use free tools like Hellobar or Icegram(Our Personal Favourite) to experiment and split test your opt ins.
3) Track Your User’s Behaviours
One of the often overlooked aspects of ANY form of online marketing is Tracking. We cannot stress this enough.
If you don’t have your tracking set up right, DO NOT RUN any traffic to your website, as you will be wasting your time and money.
If you can’t track your results, user behaviour, drop off points, you will never be able to optimize your campaigns.
We recommend setting up Google Analytics on your website and landing pages.
For more advanced users, try using heatmap tracking like Hotjar and Crazy Egg. These analytics will show you how your users are interacting with your webpages, and explain their behaviour to you.
4) Retargeting For Higher and Cheaper Conversions
Have you ever noticed that irritating ad that keeps following you everywhere you go online?
Maybe you browsed a new jacket on Lazada.sg, and for the next few weeks, you keep seeing it on Facebook, and other pages you visit.
This is how it works:
Retargeting is cheaper than conventional ads, as the user has already visited your site, and has shown interest in your product or service.
The most popular forms of retargeting are Google Remarketing and Facebook Retargeting.
5) Blogging
If you’re a business owner who likes to do long term marketing strategies that last, and build credibility for your brand and company, then blogging is something you should start today.
“B2B marketers that use blogs get 67% more leads than those that do not“, according to Hubspot.
User’s tend to do a whole ton of research before buying a product or service, and they read AND believe articles more than Advertisements.
If you’re constantly blogging about your industry’s needs and pain points, and providing incredibly great value to your readers, they will eventually become your loyal customer.
Does your website support a blog?
Do you have a digital marketing strategy in place?
Blogging is also a great way to get your website higher rankings in Google, as websites with a blog tend to have 434% more indexed pages.
6) Get Your Brand on Every Social Media Outlet
Is your brand on social media?
Here’s a staggering statistic for you – At 1.79 billion, Facebook has more monthly active users than WhatsApp (500 million), Twitter (284 million) and Instagram (200 million)—combined. (Source: CNBC)
Did you know that Facebook is one of the largest Pay Per Click platforms apart from Google?
If you’re targeting users between 25-49, which is the average age for B2B targeting, Facebook and LinkedIN are social networks that you should be extremely active in right now.
Do you have a social media strategy? Are you putting out regular content to engage your users?
You can use certain plugins in WordPress to automate your blog posting so that it concurrently appears on your news feeds such as Yoast!
7) Site Speed Optimization
If your website loading speed is more than 3 Seconds, the bounce rate of your page is most likely going to be above 70%.
Imagine spending thousands of dollars on getting clicks to your website, only to have users abandon your site and go to your competitors website because your site took too long to load.
Wanna Check your site speed?
Use Pingdom, Google Pagespeed Insights or GT Metrix to measure your site performance.
Get your developer to optimize your website according to the instructions that you have.
A Good rule of thumb is a load speed of below 3 Seconds, while landing pages should load below 2.5 Seconds.
8) Stunning Design and User Experience
Needless to say, everyone loves beautifully designed websites, which build credibility and trust in your company and brand.
Consumers are 78% More likely to buy from a professionally designed responsive website.
Gone are the days when simply having a website would guarantee your online presence.
You now need responsive website design to convert your customers into paying visitors, and to gain the trust of your users.
Your website is now the first point of contact that your company has with the outside world.
Think of your website as your storefront, your office reception area, where you greet your users and clients.
Conclusion
With the internet landscape changing really fast, it’s imperative to keep an eye on the industry, and keep updating your website and online brand identity.
We hope this guide will benefit you, but if we can leave you with one piece of advice, it would be to TAKE ACTION immediately!
